App store is basically the place for people in searching for apps. App store appears both in the Android and also in Apple but with a different name. App store also has replaced the function of search engine in finding app where most people are finding it easier to use app store in order to get their desired app. If we are a user of smartphone, we will find app store to be automatically installed in our smartphone hence it makes people keener to use apps store than any other media to get an app. One of the thing of the app store is that it has some top lists based on many criterions which appear in its front page. People will be “forced” to see those apps since it is basically the first lists of app that they see in the app store. If we are an app developer then we must recognize how important it is for our app to appear in the app store’s top list.
The main question that rises is: How do we make our app to appear in the app store’s top lists? One effort that can be done is by doing app store optimization. App store optimization is basically an effort to increase our app’s visibility on the app store by making it as one of the app in app store’s top list. There are many app store optimization efforts which can be implemented to our app where one of them is by increasing our app’s social media presence. It is important to have a strong social media presence hence more people in the social media will be easier to find and try our app. If we do a bit googling in the internet, we will find other app store optimization efforts which can be implemented to our app where it depends on us to choose the most suitable app store optimization efforts for our app.